Inspired by Naval Ravikant
Productize Yourself
You have unique knowledge, unique skills, unique accountability.
Turn them into products that work while you sleep.
"Figure out what you're uniquely good at, and apply as much leverage as possible." — Naval Ravikant
The Framework
Specific Knowledge
What do people ask you for help with? That's your signal. Specific knowledge is found by pursuing your genuine curiosity, not by following a career path.
Accountability
Put your name on it. Build under your own brand. Take the risk of failure publicly — that's how you earn the rewards of success.
Leverage
Code, content, capital. Use tools with zero marginal cost of replication. Write it once, let it serve thousands.
Productize
Package your knowledge into a subscribable format. Courses, APIs, templates, tools — make your expertise accessible at scale.
How It Works
Discover
Identify what you're uniquely good at — the intersection of your skills, passion, and what the market needs.
Package
Turn your knowledge into a product: a tool, a course, an API, a newsletter, a community — something people can subscribe to.
Launch
Ship it. Put it out there with your name on it. Start with one subscriber, then iterate.
Compound
Each product builds your reputation. Each subscriber validates your direction. The flywheel spins faster over time.
Principles
- Escape the hourly trap. You won't get rich renting out your time. Own equity in a product.
- Be authentic. No one can compete with you on being you. Lean into your weirdness.
- Play long-term games. Compound returns come from patience and consistency.
- Learn to sell and learn to build. If you can do both, you're unstoppable.
- Ship daily. Perfectionism is procrastination in disguise. Put it out there.
Start Now
You don't need permission. You don't need a plan. You need to start.
Pick one thing you know deeply. Package it. Ship it today.